Being prepared in the event of a crisis with a media-relations plan can minimize the negative exposure for your self-storage business. Follow these guidelines to develop a strong public-relations strategy before an incident occurs.
Recent Posts by Melissa Stiles
Although there may be a point in everyone’s life when they need self-storage, “everyone” should not be your target market. People in transition are our broad target, but for the best return on your marketing dollars, it’s essent…
E-mail marketing is a great tool for reaching potential self-storage tenants and keeping in touch with current ones. Follow these pointers to build your e-mail database and craft an effective message to keep your audience engaged.
Don’t let a small budget be an excuse for not marketing. Here are five grassroots strategies designed to help self-storage operators reach their target audience without breaking the bank.